Japanese Food Culture Seminar “Has Sushi become Swiss?”

The Japan External Trade Organization (JETRO), a semi-governmental organization located in Geneva, organizes an informative seminar in order to strengthen business relations between Switzerland and Japan.

I. Opening addresses

16:00
Dr. Felix Bossert,
Vice President, Swiss Japanese Chamber of Commerce (SJCC)

16:05
H.E. Ambassador,
Mr. Kazuyoshi Umemoto, Japanese Embassy in Bern

II. Japanese Food Safety Issue <Actual Situation>

16:10
Japanese government action to ensure the safety of food
Ms. Asuka Horigome, Japanese Embassy in Bern

III. Food Trade in the frame of Swiss/Japan FTEPA

16:25
Japanese Food on Trade Statistics
Mr. Felix Rosenberger, Senior Advisor on East Asia, SECO Federal Government

IV. Japanese Food Importers and Restaurants in Switzerland

16:45
History of Japanese Food Import
Ms. Fusa Nishihama, Nishis Japan Shop

17:05
Japanese Sake Culture
Ms. Yoshiko Ueno-Müller, Ueno Gourmet GmbH

17:25
Green Tea Culture
Ms. Akemi Sugiyama, Sugiyama Co., Ltd.

17:45
Michelin Star Japanese Restaurant
Mr. Masafumi Kurabayashi, Owner, Japanese Hotel Rest. Ryokan Hasenberg

Q&A

V. Closing remarks

18:05
Dr. Manabu Eto, Director General, JETRO Switzerland

VI. Networking Reception

18:15
Aperitif (Japanese Specialities)