Key Initiatives

The SJCC has selected the following initiatives for the working group of Project “Matterhorn”:

1
Leveraging commercial banks when approaching potential investors – completed

Leverage selected commercial and private Japanese and Swiss banks as important intermediaries between potential investors (particularly for manager-owned businesses) and location / investment promotion actors in Switzerland.

2
Enhanced messaging for investment promotion in Japan – completed

Enhance the messaging and information packages for potential Japanese investors by addressing the specific location selection factors and investment evaluation considerations of Japanese MNCs.

3
Seasoned Switzerland-Japan experts supporting investment decision and establishment of business in Switzerland – completed

Leverage seasoned Switzerland-Japan experts that support interested Japanese companies in taking their investment decision and help them to effectively get started in Switzerland once they have decided to invest and come here.

4
Universities / research institutes as supporters for the investment promotion – ongoing

Leverage Swiss universities and research institutes to support Japanese companies in taking their investment decision, establishing their presence in Switzerland and getting connected to the relevant ecosystem players.

5
Leverage World Expo 2025 Osaka for the promotion of Switzerland – completed

Use the World Expo 2025 in Osaka-Kansai as platform to communicate the attractiveness of Switzerland as a place to invest (e.g., showcasing specific sub-sectors and ecosystems with existing players and case studies) with events in Switzerland and Japan.

6
Enhance promotion activities with startups inbound and outbound Japan – ongoing

Strengthen start-up enablement activities by Innosuisse, Swissnex, S-GE and others to increase investment activity in Switzerland, both FDI and M&A.

7
Leverage Parliamentary Friendship Group Switzerland-Japan (PFGSJ) – ongoing

Use the PFGSJ as a platform to lobby for political initiatives that enhance the attractiveness of Switzerland for investments from Japan.

8
Enhance transparency and ROI reporting on investment promotion activities – ongoing

Help establish better transparency and accountability on the effectiveness of investment promotion activities targeted to bringing Japanese investment to Switzerland.