Why Invest In Switzerland?

There are more than 170 Japanese companies with activities in Switzerland. And they are here for good reasons:

1. Excellent talent pool and powerful partner ecosystems to boost innovation
2. Stable politics, favorable regulations and tolerant multi-cultural business environment
3. Efficient access to Europe and the rest of the world
4. Highest quality of life, safe environment and leading healthcare system

In a market survey conducted by EY, Switzerland ranks as 6th most attractive country in Europe for Japanese investors:

However, when it comes to actual FDI projects, Switzerland ranks only 17th among all European countries:

Conclusion: Switzerland does not realize its full potential regarding FDI from Japan. There is an opportunity to close the gap between perceived attractiveness for investment in Switzerland and actual projects realized.