Standing on the Moon, Looking at the Earth Rethinking Global Strategy through Innovation Ecosystems

An evening with Professor Yoshinori (Yoshi) Fujikawa

What if the key to global strategy is not simply where to compete, but who to co-create value with, where, and how?

Drawing on his article in the September 2026 issue of I by IMD, Professor Yoshi Fujikawa challenges conventional firm-centric and country-by-country approaches to global strategy. Through examples from Japanese and global companies, he explores how organizations can rethink who they co-create value with, where to start, and how to connect innovation ecosystems across markets to accelerate learning and global rollout.

For Swiss and Japanese businesses, both of which have built global success on deep expertise, quality, and long-term partnerships, this view raises timely questions. Which ecosystems should we be part of? How do we connect strengths across borders? What does this mean for the next generation of leaders?

SJCC and SJCC Young Professionals are delighted to invite you to IMD. Join us for an inspiring talk, an open discussion, and networking with the Swiss-Japanese business community.

About the speaker

Yoshi Fujikawa joined IMD in April 2026 as Affiliate Professor of Strategy and Marketing, following more than 20 years at Hitotsubashi University in Tokyo. His work focuses on service innovation, value co-creation, and global strategy, exploring how organizations move beyond firm-centric approaches to create and capture value through multi-actor ecosystems. He has taught at Yale, St. Gallen, Seoul National University, Koç University, EHL, and CEIBS, and has worked with more than 100 corporate clients in executive education.

Programme
18:00 Arrival and registration
18:20 Welcome and keynote by Professor Yoshi Fujikawa
18:50 Q&A and discussion
19:15 Networking apéritif
20:00 End of event

Futher details will follow.